Press Release
Nor Cal Events, provides leading edge technology to all exhibitors at the South Bay’s Art of Home Show
San Leandro, California 1/21/2011
Nor Cal Events LLC, a leading trade show event management company, announced that it will be providing all exhibitors participating at the South Bay’s Art of Home event (www.southbayhomeshow.com) signage that includes unique QR (Quick Response) 2D Barcodes. They are partnering with Real Intelligence LLC, who will provide system design, implementation, web hosting and project management services.
“We recognize that QR Technology is rapidly becoming a widely accepted sales and marketing tool used by technology savvy consumers”, said Mr. James Kuenzi, President of Nor Cal Events. “As the South Bay’s Art of Home Show is located in the Heart of the Silicon Valley, it was only natural that we help our exhibitors deliver a consistent, leading edge, customer experience.”
“There is a wide range of technology and marketing expertise among the exhibitors participating in the event”, said Mr. Steve Kompolt, CEO of Real Intelligence. “Normally QR technology marketing is managed by the individual exhibitors and Nor Cal saw this as an opportunity to help all of its vendors offer a best of breed experience to show attendees. To the best of our knowledge, Nor Cal is the 1st event management company to provide QR codes to all its exhibitors.”
Exhibitors and show attendees both benefit
QR codes included with booth signage allow South Bay’s Art of Home Show attendees to quickly retrieve exhibitor and product information. This self service, Real Time Marketing approach not only let attendees collect relevant information about exhibitors or show specials on their smart phone, but can request that exhibitors follow up with them at a later date. This paperless solution reduces printing costs and ensures that information is correct, timely and very green.
The South Bay’s Art of Home show is also using QR codes as part of their global marketing efforts. Attendees who do use their smart phone to scan Exhibitor’s QR codes can register to win valuable door prizes. The entrant information collected is shared with the specific exhibitors.
“We are a family owned business and our main focus is to provide a high level of service to our customers and contractors”, said Mr. Baltazar Martinez, CEO of South Valley Landscape. ”We are looking at QR Technology and are extremely happy that Nor Cal and Real Intelligence teamed up to provide us with the tools that gets our latest information into the customer’s hands.
About Nor Cal Event LLC
A privately held Consumer and Trade Show Production Company, Nor Cal Events, LLC produce and manage numerous annual trade shows and special events throughout the San Francisco Bay Area. They cater to the needs of Exhibitors, Distributors, Brand Management specialists and the attending populations that frequent both Trade and Consumer events.
About Real Intelligence
Real Intelligence provides innovation and flexible Property, Facility and Event management solutions that increase sales, marketing and operational efficiency while improving the overall customer experience at the same time. Its products tightly integrate location specific information with the power of CRM allowing users to experience interactivity with real information, in real time on any device, (PC, Web, Mobile or Digital Signage)
Contact:
Mr. James Kuenzie,
CEO, Nor Cal Events
(408) 236-2000 |
Mr. Steve Kompolt
CEO, Real Intelligence
(408) 569-2515 |
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